How to Sell on Facebook Marketplace with an Offsite Page 

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How to Sell on Facebook Marketplace with an Offsite Page – Facebook marketplace is one of the many features of the Facebook app that gives users a platform to buy and sell items with other users in their local area. An offsite page is a custom tab on the Facebook business page that directs users to an external website. The Facebook marketplace has room for users to use an offline page to sell like Jumia, Konga and the rest; when you visit the marketplace, you are now directed to their website, which is their offline page.

Read: How to Sell Items on Facebook Marketplace

How To Set Up An Offsite Page

Set up an offsite page is the first step before going ahead to selling; to set up an offsite page, you should do the following;

  • First, go to your Facebook Business Page.
  • Click on the “Add a Tab” button.
  • Select the “Custom” tab option.
  • Enter the URL of your website.
  • Click “Save.”
  • Customize the tab with your logo, images, and other branding elements.
  • Publish the account to make it visible to your followers.

Why You Should Use an Offsite Page

Using an Offsite page to sell on the Facebook marketplace has many advantages and is considered the best way of making sales and more profit. Here are some reasons you should set up an offsite page;

  • It allows you to direct users to your website, where you have more control over the user experience.
  • It will enable you to collect potential customers’ email addresses and other contact information.
  • It helps establish trust and credibility, as users can see you have a professional website.
  • More control over the user experience.
  • Better analytics and tracking.
  • Greater flexibility for marketing and promotions.
  • Improved security and privacy.
  • Better branding opportunities.

How To Optimize Your Marketplace Listings

After setting up an offsite page, the next thing to know is how to optimize your marketplace listings because this makes for sales and market domination. Here are a few steps to take to maximise your market listings;

  • Use high-quality images that accurately represent your products.
  • Include detailed descriptions that answer common questions and provide all relevant information about your product.
  • Use keywords in your titles and reports to help your listings appear in search results.
  • Make sure your prices are competitive and in line with similar listings.
  • Offer discounts, coupons, and other incentives to encourage sales.
  • Respond to inquiries and questions quickly and professionally.

Best Practice For Selling On Facebook Marketplace

Certain things like marketers’ behaviour and way of attending to customers encourage them to try the product, patronize the company more often, and encourage their friends and family to try the same product. Here are some practice that helps sellers beat the competition and remain relevant among buyers;

  • Be honest and transparent about your products and policies.
  • Be polite and friendly in all communications.
  • Be responsive to messages and inquiries.
  • Make sure your listings comply with Facebook’s policies
  • Be prepared to handle customer service issues and complaints professionally.
  • Consistently deliver on your promises and follow through on your commitments.

Following these best practices could create a positive customer experience and build a good reputation for your product on Facebook Marketplace.


  1. Do I need a business license to sell on Facebook Marketplace? You don’t need a business license to sell on Facebook Marketplace. However, you may need to comply with local or state laws that apply to your business.
  2. Can I sell digital goods on Facebook Marketplace? You can sell digital goods such as e-books, music, and software on Facebook Marketplace.


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